Google AdWords Campaign Examined

I have been experimenting with AdWords for about seven months now, and I want to announce a huge breakthrough. I cannot even control my excitement right now!

I finally hit on a campaign that is giving me a great return on my investment. I am afraid to say that I cannot share the details of the campaign I am working on right now because if I get competition, it could seriously put a dent in my efforts.

What I will do is share all the numbers with you, including CTR, average CPC, total $ spent per day, total earnings, and of course, total PROFITS. That's what it's all about after all, is profits.

I'll take you back to February 20, the day I began working on my current campaign. That day I spent $7.64 and earned a grand total of $1.62. That right folks, my profits on 2/20/2007 were an awesome -$6.02.

That's what perseverance is all about, right? I knew I was on to something, bit I needed to improve. So, I'll take you to my next day.

On 2/21, my total amount spent was $0.00 (not a typo, I had my campaign paused that day, so I spent zero dollars) and my total earnings were $1.99. That's right, my work from the day before paid off and my profits for 2/21 were a grand total of $1.99.

On 2/22, I had pretty bad day as my spending total was $10.20 and my earnings total was a lousy $1.53, putting me at an embarrassing profit of -$8.67 for the day. Pathetic!

My CTR for those three days combined was 0.37% and my average CPC was $0.40. If you're a math wiz, you'd have already figured out by now that my clicks total for those three days was exactly 45 clicks and my impressions added up to 11,982.

Well, like I implied earlier, I am not a quitter, so I ventured on to the next day to see what would happen. I'll make it simple. The next day ruled!

On 2/23, my spending came out to be $16.90 and my earnings were $38.79!

That's a profit of $21.89 ladies and gentlemen!!!

I'll sum up my campaign for the days between 2/20 and 2/25:

My spending totals were $59.84.

My earnings totals were $79.56.

My total profit came out to be $19.72.

I have yet to see my earnings for 2/26 and 2/27, but please check back as I will most definitely post them. I will tell you this, though. My current CTR is 23.04%. That needs to repeated.

My current CTR is 23.04%.

Also, my current average CPC is $0.08.

Or, if you want to be exact, my average CPC was $0.0798969 the last time I checked.

Remeber how my CPC was around $0.40 when I first started? Well, I am now living proof that Google really does reward you if your ad has a good quality score. It feels great to now have a campaign that is working for me.

My estimates for the next few days look as though I will make about $50 profit each day, but if my CPC keeps dropping, I will earn more while spending less. Always a good thing!

Again, please keep checking as I will update my progress.

Thanks for reading.