My Google AdWords Campaign: Day 7

If you haven't read my first posting on this AdWords campaign, please be sure to visit my post entitled Google AdWords Campaign Examined.

I have an update on my progress with this campaign, and it is very good news, at least for me and my bank account it is. My total spending yesterday came out to be $39.87. I mentioned yesterday that I would not know the totals for my earnings until today. Well folks, the results are in.

I earned a grand total of $88.95 yesterday!

That's a profit of $49.08!

This is so exciting. I finally know what it feels like to make a good return on my investments. I would now like to toot my own horn for a minute. If you remember my prediction for my profits from yesterday's post, I said I should be making about $50 profit according to my campaign history and the numbers that I looked at.

Sorry, I was $0.92 cents off the mark. Ha! I guess the market trend is more predictable than we may think it is sometimes. I have been pretty amazed at the consistency in numbers when it comes to product conversions, especially when it comes to marketing online.

Here's another exciting point that I'd like to report. There are still more earnings that will be pouring in for me over the next day or two. So, when I report my earnings for a single day, that may not be the total amount of earnings associated with the money spent on my AdWords campaign for that day.

In fact, I am getting better ROI than I am reporting, so that is not something you'll hear me complaining about. I can now estimate my ROI to be around 123.10%.

For my calculation, I used the simple formula:

ROI = (Gain from investment - Cost of investment) / (Cost if investment)

So, ROI = ($88.95 - $39.87) / ($39.87) = 1.231 0r 123.1% Got it?

Hey, I'll take that any day. If I know that when I spend $100 and I know I'm going to be getting $223 back from that, or $123 profit, I would be willing to do that until the cows come home.

My new experiment began today. I increased my campaign's daily budget to $50 instead of $40 just to see if the ROI remains the same for a higher initial investment. My research has told me that often times the ROI increases as the investment goes up.

I'm hoping that holds true, but I'll be happy with a steady ROI of 120% or so. All I have to do is get some capital to invest in my campaign now and when I get paid at the end of each month, I'll just use my profits to run my advertising. That's the smart thing to do, right?

Keep checking back to my blog as I will update my progress on this increasingly exciting AdWords Camopaign.

I appreciate you reading my blog. Make sure to claim your free gift at the very top of this page. It's a fre course on starting your own home business just like the one I've created. I will take you step by step through the process I've gone through (of course I left out the pain and frustration of wasting countless hours and thousands of dollars in the process).

Grab your free course here.

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Post if you wish.

Google AdWords Campaign Examined

I have been experimenting with AdWords for about seven months now, and I want to announce a huge breakthrough. I cannot even control my excitement right now!

I finally hit on a campaign that is giving me a great return on my investment. I am afraid to say that I cannot share the details of the campaign I am working on right now because if I get competition, it could seriously put a dent in my efforts.

What I will do is share all the numbers with you, including CTR, average CPC, total $ spent per day, total earnings, and of course, total PROFITS. That's what it's all about after all, is profits.

I'll take you back to February 20, the day I began working on my current campaign. That day I spent $7.64 and earned a grand total of $1.62. That right folks, my profits on 2/20/2007 were an awesome -$6.02.

That's what perseverance is all about, right? I knew I was on to something, bit I needed to improve. So, I'll take you to my next day.

On 2/21, my total amount spent was $0.00 (not a typo, I had my campaign paused that day, so I spent zero dollars) and my total earnings were $1.99. That's right, my work from the day before paid off and my profits for 2/21 were a grand total of $1.99.

On 2/22, I had pretty bad day as my spending total was $10.20 and my earnings total was a lousy $1.53, putting me at an embarrassing profit of -$8.67 for the day. Pathetic!

My CTR for those three days combined was 0.37% and my average CPC was $0.40. If you're a math wiz, you'd have already figured out by now that my clicks total for those three days was exactly 45 clicks and my impressions added up to 11,982.

Well, like I implied earlier, I am not a quitter, so I ventured on to the next day to see what would happen. I'll make it simple. The next day ruled!

On 2/23, my spending came out to be $16.90 and my earnings were $38.79!

That's a profit of $21.89 ladies and gentlemen!!!

I'll sum up my campaign for the days between 2/20 and 2/25:

My spending totals were $59.84.

My earnings totals were $79.56.

My total profit came out to be $19.72.

I have yet to see my earnings for 2/26 and 2/27, but please check back as I will most definitely post them. I will tell you this, though. My current CTR is 23.04%. That needs to repeated.

My current CTR is 23.04%.

Also, my current average CPC is $0.08.

Or, if you want to be exact, my average CPC was $0.0798969 the last time I checked.

Remeber how my CPC was around $0.40 when I first started? Well, I am now living proof that Google really does reward you if your ad has a good quality score. It feels great to now have a campaign that is working for me.

My estimates for the next few days look as though I will make about $50 profit each day, but if my CPC keeps dropping, I will earn more while spending less. Always a good thing!

Again, please keep checking as I will update my progress.

Thanks for reading.